Disney is know for reinventing or revitalizing media on a regular basis. Decades ago, it was Steamboat Willie, the cartoon short that introduced a certain mouse we all know. More recently, High School Musical has taken the televised musical from risky to mainstream in record time. Now it seems Disney is preparing to breathe life back into the old school radio serial.
“My Dream,” is slated to run for twenty episodes beginning next week on Radio Disney. The story follows a 14-year-old girl, Kayla, as she pursues her dream of becoming a singer and songwriter.
More details according to David Bauder of The Associated Press:
A new episode debuts each weekday at 9:25 a.m. on Radio Disney. Listeners who miss them can hear the 90-second episodes later on the station’s website or via mobile phone.
The idea recalls serials that were popular in the early days of radio, a format that was essentially destroyed when television arrived. Radio Disney says it will wait to see how the first serial fares before committing to others, said Ray De La Garza, the network’s vice president of programming.
“We thought, `let’s create something that can keep the kids entertained and wanting to come back day after day,’” De La Garza said.
Full disclosure here: I’m a big fan of the old-fashioned radio serials. That being the case, I’m excited to see Disney doing this. While the subject matter may be a bit youthful for me personally, I think that Disney has the best chance to revive the format. I also think that with all the brouhaha about music royalties lately, many stations might be more willing to experiment with audio plays and serials like this.
What do you think? Is the time ripe for a return to the serials of old?