That’s right, ladies and gentlemen. Prince has just celebrated his 52nd birthday! Seems like it was only yesterday that we all wanted to “Party like it’s 1999” or hop in a “little red Corvette” for a joyride. Now it is decades later and the artist formerly known as “The Artist Formerly Known as Prince,” is once again just Prince. Another thing that has come full circle is that his music is debuting not on the Internet, but over the airwaves.
On June 7 (Prince’s birthday), Minnesota Public Radio show The Current debuted “Hot Summer,” a new Prince track reportedly written in response to the record heat that gripped the state last month. As Rolling Stone music writer Daniel Kreps reports, this is not new for the ever protean star:
In recent years, Prince has often turned to radio to premiere new music, starting in December 2008 when he unveiled four songs off his Lotusflow3r triple-disc set on Los Angeles rock station Indie 103. After returning to the Twin Cities, the public radio supporter also offered the Current a new song called “Cause and Effect” in February 2010. Prior to that, inspired by the Minnesota Vikings’ march toward the Super Bowl, Prince quickly wrote and orchestrated a fight song for the football team titled “Purple and Gold,” which was then handed to a Minnesota local news program to debut.
Whether you like his music or not — and I must confess I usually do — Prince’s stature as a giant in the world of modern music is indisputable. He has been the recipient of four American Music Awards, six Grammy Awards and one Golden Globe Award, and his singles have made him legendary around the globe.
I think it speaks volumes that a star of this caliber, and one with the amazing array of industry experience that Prince possesses, should consistently choose radio as his delivery mechanism for new music. It shows a natural awareness that even in the Internet age, radio still reaches far more people overall.