Posts Tagged ‘engage listeners’

Crowdfunding For Public Radio?

June 24, 2010

The evolution of media is something on everyone’s mind these days. Whether it is speculation on the possible demise of the traditional newspaper or the development of digital age tools for reporting, it is a huge subject. This is exactly why the Knight News Challenge was created, wherein the Knight Foundation awards several million dollars each year for “innovative ideas that develop platforms, tools and services to inform and transform community news, conversations and information distribution and visualization.” In other words, bringing the news into the 21st century.

The Public Radio Exchange’s StoryMarket project has just been awarded $75,000 in the Knight News Challenge. Additionally, it will build on — and collaborate with — Spot.us, a prior high-profile Knight winner, to apply the principles of crowdfunding to public radio.

Here’s a quick description taken from the official announcement of the Knight Grant, as found on the Neiman Lab article about this subject:

Building on the software created by 2008 challenge winner Spot.us, this project will allow anyone to pitch and help pay to produce a story for a local public radio station. When the amount is raised (in small contributions), the station will hire a professional journalist to do the report. The project provides a new way for public radio stations to raise money, produce more local content and engage listeners.

Another very important thing about this approach is that it addresses an issue facing all radio stations, public and commercial: the need for more local content. In the current markets, radio stations are trying harder and harder to engage with their audience through a return to local reporting. Story Market is something to watch because the stories produced, if successful, will be dictated by that local market.

Image: Knight Foundation Logo / Fair Use: Reporting