Well, it looks like the BBC is jumping into the iPhone arena — hardly shocking since streamed audio is huge on the Apple handset. Just look at the success of iHeartRadio, Pandora, AOL Radio and other audio/radio apps. Combine that huge listener base with America’s love of British TV — Dr. Who is the number one television show purchased on iTunes, for example — and they have a tempting market just waiting.
The new app, BBC Listener, does not provide access to all BBC radio programming. Rather, it supplies a selection of programs mostly from Radio 4. These can be streamed for immediate listening or downloaded for later. Still, for anglophiles, even that will be a treat. It also has a nice interface; I particularly like the old-fashioned radio tuner it displays when you turn the iPhone on its side. The Beeb has a nice video walk-through of the app up on YouTube so you can see how it looks and operates before purchasing. [BBC Listener Promo – YouTube]
So, you really want your BBC radio. You pay $2.99 for the app — a reasonable price — and you’re good to go, right? Wrong. The app uses the iPhone’s in-ap subscription function to charge the $12.99 per quarter subscription fee. Even that sounds reasonable to me, but I’m a longtime fan of British media. PaidContent:UK‘s Robert Andrews notes the rather large flaw in his recent review:
But BBC Listener may not be all that good value – many of the shows contained within are available as free downloadable podcasts, as well as for web playback, no matter where in the world listeners are. For example, here’s BBC World New America reporter Matt Frei’s Americanashow, all 51 episodes of it.
Maybe some users will be happy to pay to have all this wrapped inside a single app, but there’s another stumbling block – NPR in the States does at least as good a job at radio news and documentary, and all its apps, like its podcasts, are free.
So, is it the new British Invasion or is will the BBC’s monetization efforts flounder? What do you think?