Longtime readers will remember my prior posts about Jelli, the socially-driven radio experiment. Well, it’s time to check in with them again.
Jelli is a groundbreaking approach to fusing broadcast radio and Internet-based social networking. Listeners can go online and vote for their favorite songs, and those with the most votes get played on the air. Jefferson Graham compares it to American Idol in his recent video interview for USA Today. Give it a watch; I’ll wait here.
Jelli has been expanding, as shown in this excerpt from Graham’s USA Today column (companion piece to the video linked above):
Traditional broadcast radio stations in San Francisco, Philadelphia, Las Vegas, Syracuse, N.Y., and a handful of smaller markets have signed with Jelli to bring “crowd-sourcing” music decisions to the people, and away from professional programmers.
Jelli’s website streams personalized music to registered users and provides a home for radio listeners to vote for songs. Where Dougherty hopes to profit is through traditional commercial on-air advertising. Jelli’s all-request radio format — a variation on Top 40 — is given to stations for free, in exchange for two minutes of commercial airtime each day that Jelli gets to sell.
Summer of 2009 was when it all began, a trial Sunday night show in San Francisco on CBS’s Live 105; last month it expanded to seven nights a week. Now, this week, more stations will be embracing Jelli including new ones is Las Vegas and Philadelphia.
I think the fusion of web-based social media and broadcast radio is one rife with potential. I don’t think will become the new standard, but I do think most stations will eventually have at least a show or two driven by this sort of mechanic. Online, we only have to look at the success of websites like Digg and Reddit to see an established template behind this innovation.
It’s quite a recipe they’re cooking with there. What do you think of it? Fleeting trend or glimpse of the future? Leave us a comment and let us know!
Image: Jelli Logo / Fair Use: Reporting