Hear Jaguar Roar, Now In HD!

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jagThe Jaguar is a car with mystique. For decades now, the Jag has been a symbol of affluence, performance, and high standards. As a result, it should come as no surprise that the new Jaguar XJ is going to roll out of the factory with HD radio installed in its dashboard. This is hardly a new thing for Jaguar as their XKR sports car and XFR sports sedan already feature the technology.

It joins the esteemed ranks of other auto lines — mostly luxury — that have adopted the HD standard including BMW, Hyundai, Mercedes and Volvo as well as brands aimed at the high performance/tech savvy youth demographic like the BMW Mini and Toyota’s Scion.

DriveOn brings us a statement from Jaguar itself on the subject:

“Jaguar’s enthusiasm and continued support for HD Radio broadcasts emphasizes the great value proposition associated with the technology,” said Paul Faletti, Jag’s vice president of marketing in the U.S.

The steady encroachment of HD into the auto world is one that should not be surprising. Satellite Radio has been in that arena for some time, but unlike HD, Satellite requires a subscription fee in order to listen. HD, with its preponderance of multicast channels, can offer a wide and growing range of content without the monthly hit to your bank account.

Looks like drive time is going to be posh and entertaining for future Jag owners! Hear that Jaguar roar!

Image: symonty / CC BY-ND 2.0
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