Detroit: Beating the Recession Blues Using Radio

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No matter what industry you work in, chances are high that you or someone you know has either been laid off or has lost a job.  The recession is upon us and the impact is being felt everywhere.  Unease runs rampant.

In Detroit, MI, radio is about to debut as a tool with which to fight the job loss. Between 6 AM and 8 PM Friday, eleven stations in the Detroit area will feature a radio campaign for Goodwill Industries, “Broadcasting For Jobs.” The campaign’s purpose is to raise funds for job placement-oriented programs in the metro area.  Besides placement, the funds raised will be used to expand job training and education programs as well as other career services.

Via The Detroit News:

‘Broadcasting for Jobs’ is a” one-of-a-kind way for Goodwill Industries to reach a large number of Metro Detroiters from all parts of town and let them know they can help their unemployed friends and neighbors find work,” Lorna G. Utley, president and CEO of Goodwill Industries of Greater Detroit, said in a statement. “We believe it’s the first one-day campaign of this magnitude in southeast Michigan or anywhere else.”

I look forward to seeing the results of this effort. Radio has always had a community aspect, something that is true whether speaking of commercial, public or college radio. This has been seen time and again to be astoundingly effective when it comes to raising funds in the wake of disasters. I’m just not sure I’ve ever seen the idea applied to an economic disaster before.

Participating radio stations include WCSX-FM (94.7), WDVD-FM (96.3), WJR-AM (760), WMGC-FM (105.1), WMXD-FM (92.3), WNIC-FM (100.3), WOMC-FM (104.3), WRIF-FM (101.1), WWJ-AM (950), WXYT-FM (97.1) and WYCD-FM (99.5).

Listeners interested in donating will be asked to call (866) 964-GIVE, go to www.goodwilldetroit.org or visit the stations’ individual websites.  Let us hope that this can help put a dent in the continually escalating unemployment numbers!

Photo courtesy of Egan Snow, used under its Creative Commons license

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