Web Traffic Rising: CBS Up 30% in December 2008

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Here you go, the latest installment of information on radio evolution.

As broadcast reaches out into the world of the Internet, things become more and more interesting. Embracing the Internet in the early 21st Century means not only new means of reaching listeners with your audio content but also a whole new array of community building tools for those forward thinking stations embracing social media.

While I often write about the latter, today I’d like to share some positive numbers on the former. Eric Sass over at MediaPost presents some encouraging numbers in his most recent article:

CBS Radio’s network of radio station Web sites saw its total number of unique visitors increase 30% in December 2008, compared to the same month in 2007, according to Web analytics service OneStat.com, reaching an all-time high for CBS Radio. The online measurement company also noted that unique visitors grew 7% between November and December 2008.

While not enough to offset other industry losses (yet), these numbers are a great thing to see come across the board. The biggest jump experienced by a CBS station according to Sass was KRLD-Dallas, which had an increase of 133% between December 2007 and 2008.

This, while still a comparatively small part of the equation, is indicative of the importance of embracing online radio. The numbers do not yet counteract the slump we have seen in recent times, but by the same token, these numbers continue to trend upwards.

Evan Harrison, the president of Clear Channel Radio’s online division, confirmed that the Web ops posted about 20% year-over-year growth thus far in 2008, adding that August was their biggest revenue month in history.

Check out the numbers, listen to the future.

Photo courtesy of Burning Image, used under its Creative Commons license

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