Ever since Apple opened up the Apps Store to outside developers, there has been a veritable gold rush mentality as programmers find ways to tie into the increasingly popular platform represented by the iPhone and iPod Touch (or iTouch as it is sometimes unofficially referred to). Radio is in the front lines of this rush.
You can already listen to CBS Radio stations on the newest iPhone thanks to the CBS/AOL partnership. The Entercom/FlyCast partnership makes Entercom stations in Seattle, San Francisco and Portland available on iPhones. Now Clear Channel is diving in as part of the iRush. While CCR has already been making inroads on the mobile market via their arrangements with Sprint, U.S. Cellular and MetroPCS over the past year, this is the first iPhone/iPod specific offering they have made.
Mike Boyle of Media Week reports:
Clear Channel’s radio stations are now accessible on Apple’s iPhone or iPod Touch. The application, iHeartRadio, an extension of the company’s Web site (www.iHeartMusic.com), is available for free through Apple’s iTunes and the iPhone application store.
For the past few months, Clear Channel Radio has been beta-testing their iHearMusic.com Internet destination where users can stream over 760 of the company’s stations, plus find music news, hear live performances and artists interviews, get ringtones and lyrics, submit music, and more.
Coverflow, album info and song lyrics are all things that the modern listener expects from his listening options. iHeartRadio offers these and more. For those of you in the industry who are interested in the numbers, streaming ads are part of this equation and CCR’s third party metrics provider, Ando, will be handling the measurement of their effectiveness.