Radio Ads Go STRATOSphereic!

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How would you like real time response and metrics on your radio ads? How would you like to allow users to view supplemental info including polls, video and more? And lastly, how would you like to integrate this power into what is becoming the most ubiquitous technology besides broadcast radio itself? Well, now you can.

Once more, we are seeing a confluence of broadcast, Internet, and cell phone technology. I’ve written on several occasions about this particular evolution because I find it to be a very important sign of things to come. Everyone seems to have a cell phone these days. I even see pre-teen children carrying them pressed to their ears as they chatter away about Pokemon or the cartoon program du jour. Bringing the immediate interactivity that people have come to expect in the text message/Internet age with the content of broadcast and leveraging it into the pockets of almost every American is the type of forward thinking our industry needs.

This is why I would like to turn your attention to StratosAudio as they join the ranks of the newest wave of innovation. This via the press release on MarketWatch:

Both AM and FM radio services are offered. AM talk radio hosts can interact with a mass audience instantly, driving listeners to click in response to polls or obtain additional detail on programs. The Stratos ad campaign entitled “Do I have the phone?” is designed to pool over a million Americans that already have Stratos Interactive capable handsets into a single database, providing important demographic target metrics for advertisers and agencies. Entrants qualify for prizes such as consumer electronics, sporting goods and season passes.
[…] The StratosAudio technology enables radio to exceed the value offered by services such as the Internet through broadcasting a call to action with immediate response, followed by real-time, measurable demographic metrics. The patented StratosAudio technology finally brings accountability to radio.
Now one thing that strikes me immediately about this is the fact that it covers the AM band. Off the top of my head, I believe that it is the only one. Several new systems are coming online to allow the integration of iTunes tagging and other social features into cell phone radio receivers. The thing that makes this effort notable, in my opinion anyway, is that by embracing AM they are embracing Talk Radio.
The ability to combine instant response and metrics with the massive audiences of Talk Radio is something that could have major implications for the industry across the board. No matter what your opinion of Talk Radio’s content, may be you have to admit that this has serious growth potential for the industry as a whole.

Photo courtesy of TedKerwin, used under its Creative Commons license

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4 Responses to “Radio Ads Go STRATOSphereic!”

  1. Jason Says:

    StratosAudio wasn’t the first to offer these types of services. MyQuu (www.myquu.com) has all of these abilities and more including AM/Talk Radio and full integration with all the popular Social Networking sites and iTunes.

  2. George Williams Says:

    Hey Jason! FYI, I wrote about MyQuu awhile back and you can read the post here:
    https://radio2020.wordpress.com/2008/08/07/the-quu-continuum/

    Thanksa lt for reading and for taking the time to share a tip! I hope we see you joining in the conversation again in the future.

  3. George Williams Says:

    Hey Jason! FYI, I wrote about MyQuu awhile back and you can read the post here:
    https://radio2020.wordpress.com/2008/08/07/the-quu-continuum/

    Thanks for reading and for taking the time to share a tip! I hope we see you joining in the conversation again in the future.

  4. Summer Hamilton Says:

    CelleCast provides all the tools that Stratos does, but right from the phone. Listen to on demand talk radio programming such as Dr. Laura and Lou Dobbs, talkback to the programs and interact with the ads at the push of a button. CelleCast provides talk radio on demand the simplicity of dialing a phone number. No extra device required.

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