Radio Creative Land


It has been quite a while since I steered the spotlight over towards my friend and colleague Doug Zanger’s blog, Radio Creative Land. If you have not discovered it yet, RCL is the Radio2020 Blog’s sister project, and Mr. Z is a force to be reckoned with.

If you are not familiar with Z’s work, here is a little excerpt from his bio on the NAB European Conference ’08 website speakers page:

As the founder and CEO of Xhang Creative, he continually spreads the gospel of good creative content and strategy, including penning a blog for Advertising Age’s Small Agency Diary and a column for All Access. Just recently named radio jury president for the London International Advertising Awards, he is passionate about the auditory medium to create change. As an adjunct professor at Mount Hood Community College in Oregon, Doug teaches younger generations about the importance of radio, audio branding, and advertising. He is also an active donor for the Freeplay Foundation, a non-profit organization that distributes hand-cranked and solar powered radios to remote areas of Africa with the purpose of delivering content and messaging that helps stem the tide of poverty.

I wish I could afford airfare to London for that one as he is only one of a multitude of speakers I would like to see. We have worked in parallel on these two blogs for quite some time now, yet we have only met face-to-face once (NAB Las Vegas, ’08). I remember being surprised at how low-key and yet passionate about radio he is. This passion for radio, and also for quality creative content in that medium, has led him to produce a wonderful body of work that I will now share with you.

From his current comparison/contrast of Pandora and to the barrage of audio podcasts addressing the subject of creativity in advertising, Doug provides a veritable smorgasbord of information and thoughtful commentary invaluable to anyone working in that side of the industry. Here are links to the first two episodes of the Radio2020 Cast he does from the site:

I really look forward to hearing more of these. But there is not need to wait while podcasts are edited down, no sir (or ma’am)! Radio Creative Land has been engaging conversation amongst pros, field testing new technologies, and generally pushing the envelope at a time when the envelope needs pushing.

Stop on by our sister site. Even if you are not employed in the creative side of the industry I am sure you will find some good reading. Radio Creative Land is also a great place to get tied into the whole Radio2020 effort as it is where both the Twitter and the LinkedIn groups are to be found.

Come on, you know you want to….


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