Largest, Most Diverse Digital Audio Aggregator Ever Debuts


It is the newly debuted brain child of The Katz Media Group and Clear Channel Communications: The Katz Online Network. It is an aggregator combining more than 1200 Clear Channel and Katz Affiliates with a variety of Internet streams. It is also purported by the companies to be the “largest, most diverse digital audio aggregator ever.”

Via the press release:

Clear Channel Radio and Katz Media Group today announced a new online radio network with the broadest reach and most diverse content of any online audio network, as measured by Ando Media’s Webcast Metrics. Called the Katz Online Network, the network outpaces its nearest competitor by some 300% and is also the first to incorporate independent Internet radio stations with the online and mobile streams of leading AM, FM stations and popular syndicated content. Immediately, the Katz Online Network delivers 79 million sessions per month and a unique audience of nearly five million listeners per week.

“Major advertisers and agencies now have a simple way to plan, purchase and optimize the best of the growing online digital audio audience – spanning AM, FM, syndicated and independent Internet radio,” said Brian Benedik, president of Katz 360 Sales, a unit of Katz Media Group. “Whether it’s a national platform, a regional plan or a specific geo-targeted campaign, the Katz Online Network can be customized to any advertiser’s audio needs.”

In addition to audio spots within streams, advertisers can also combine pre-roll audio or video, display or video ads as well as synchronized banners on online media players.

And what a roster it is! Including streams (AM and FM) from Clear Channel Radio, Cumulus, Cox Radio, Emmis Communications, Entercom, Greater Media, Journal Broadcast Group, Nassau Broadcasting, Salem Broadcasting, Saga and Bonneville, and syndicated shows from Air America. As far as audio streams native to the Internet rather than broadcast, popular content from Energy Group Radio, Club 977, Accuradio, Digitally Imported, Fine Tune, Radioio, and will be included in the media group’s offerings.

This is huge. Godzilla huge. The list above is enough to blow your mind, but when you really start to look at each of the involved stations/streams/content providers and see how many development projects they each individually have in the works….

The Katz Online Network. What a selection!

Photo courtesy of numb3r, used under its Creative Commons license


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