Clear Channel’s Total Traffic Network has been a growing concern for a while now. Today they released the news that CCTTN is now up to 500,000 paid subscribers.
SAN ANTONIO–(BUSINESS WIRE)–Clear Channel Radio’s Total Traffic Network (CCTTN) today announced that half a million people are now signed up for the company’s real-time traffic service, where they are receiving the data from a growing number of distribution platforms. From the car to cell phones, CCTTN is continuing to form crucial partnerships that are expanding the business in this rapidly increasing sector.
“It’s rewarding to see that 500,000 subscribers and our automotive and navigation equipment customers are recognizing the value of real-time, accurate traffic service,” said Jeff Littlejohn, Executive Vice President of Distribution Development for Clear Channel Radio. “As the vibrant navigation and traffic market continues to expand, we are proud to be selected as a leading provider of real-time traffic to both established players and the new entrants. Consumers have a growing choice of navigation products, and traffic information has become an integral feature on these devices that have been flying off retailers’ shelves.”
Practical and immediate are two words that come to mind, and Clear Channel is clearly leveraging these two qualities as they embrace a multitude of delivery mechanisms. Once more I find the word evolution creeping into my writing.
CCTTN was chosen by four out of five navigation suppliers. Partnerships are plentiful for them and include arrangements with well known companies such as BMW, MINI USA, Volvo, Garmin, TomTom, NAVIGON, Mio Technology, Delphi, Kenwood, Clarion, Harmon Kardon, Panasonic, Siemens, and more.