Coming to Cabo: Imported DJs

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Sammy Hagar and Shadoe Stevens are not playing around. Last New Year’s Eve, they launched Cabo Wabo Radio, a station that now pulls in 120,000 listeners in over 100 different countries since its addition to iTunes last March. These two are not resting on their laurels — not one bit. Blabbermouth.net brings us news of the station’s new “breakthrough”:

Now, beginning June 1, Cabo Wabo Radio is debuting another breakthrough in programming. Operations Director Shadoe Stevens said today, “The station has quickly gained a reputation for extraordinary programming innovation and this may be our most original concept yet.”

Cabo Wabo Radio will be flying DJs and radio personalities to Cabo from all over the world to host the nightly “Cabo Wabo LIVE” broadcasts from the Cantina. Week after week there will be something new and exciting, new hosts, surprise guest stars in concert, hundreds of special guests from around the world, all LIVE from one of the great dream vacation spots on earth, Cabo San Lucas, Mexico.

I have written many times about the sense of connection that a good DJ or radio personality creates with his/her audience. It seems that the guys at Cabo Wabo Radio agree with me. Bringing in guest announcers from around the globe is an inspired idea. Not only does it ensure variety of programming, but each one brings a built in audience along with them. In a lot of ways I see a parallel with the way that a lot of team blogs and social networking applications operate.

Plus, Sammy Hagar is proud to announce “Operation Cabo: LIVE From Baghdad” debuted on Memorial Day 2008 on legendary Cabo Wabo Radio with mini-features and shout-outs from soldiers in Iraq, “Operation Cabo: LIVE From Baghdad” will now become part of the 24-hour programming.

That looks a lot like user generated content to me. Another Internet technique transferring to broadcast. I have the feeling that the rapid success of Shadoe and Hagar’s venture will quite possibly provide a model for other stations as they adapt to the information age.

According to the Blabbermouth article, Cabo Wabo Live is now available as a nightly syndicated show for terrestrial stations worldwide.

Image: screencapture of the Cabo Wabo Radio Website

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